Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of € 1.783 billion in 2016. With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: Connect (advertising and media), loyalty, marketing (branding and innovation), public affairs research, and survey management.

Ipsos now ranks one of 1st companies in the Chinese market research industry. Entering China in 2000, Ipsos now has offices in 6 cities including Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Wuhan. Ipsos embraces the Worldwide Specialist Business Lines (WSBL) structure and Centre of Excellence (COE) structure which focuses on media and brand expression (Ipsos Connect), marketing (Ipsos Marketing), opinion & social (Ipsos Public Affairs), customer & employee relationship management (Ipsos Loyalty) and data collection and delivery (IIS & Ipsos Operations), and Auto, and Finance Service. Each WSBL and COE is a business unit (BU).