SBD ( is a global leading research & consultancy focusing exclusively on automotive technology for more than twenty years. SBD’s main business covers connected car, Autonomous Car and Secure Car. With the largest team of in-car technology specialists recruited from over 10 OEMs & suppliers, our customer base comprises 95% of global OEMs, 65% of Tier-1s and 60% of service providers.

Working with businesses across the automotive ecosystem gives our team unrivalled collective experience and a unique perspective to help our clients achieve their objectives through independent research, evaluation and strategic support.