Canada: Honda to use HERE real time traffic updates
Issue Date: 2016-03-16

HERE has partnered with Honda Canada and the Broadcaster Traffic Consortium (BTC) to provide the first in-vehicle HD Traffic service in Canada.

Honda is the first brand to offer the service to its customers. HERE HD Traffic allows drivers and passengers to view detailed information on local traffic conditions in real time on their vehicle's audio display screen.

HERE HD Traffic will be available in most areas within the Greater Toronto and Hamilton Area, Vancouver, and Calgary, with the service expected to expand to additional Canadian markets in the future.

HD Radio technology operates on greater bandwidth, in contrast to the Radio Data System (RDS) standard, allowing more information to be transmitted to the vehicle display screen such as weather reports and nearby fuel price information. HERE HD Traffic enables drivers to view this dynamic information without the vehicle being connected to a wireless network.

HD Radio technology was created by the iBiquity Digital Corporation to transmit digital radio signals over the FM band. The BTC, comprised of twenty-two radio organizations across the United States and Canada, distributes local traffic and other map-related data via FM and HD Radio technology.

HERE HD Traffic is available in the United States and now in Canada. It is among the suite of products within HERE Traffic Services. HERE Traffic Services are built on a highly intelligent traffic engine that incorporates advanced routing technologies, analytics, predictive services and the input of a highly trained traffic monitoring team. HERE collects and updates trafficinformation every 60 seconds from a broad range of sources, including billions of speed probes taken from cars and mobile devices every day.