INRIX partners with UK AA for traffic updates
Issue Date: 2015-12-23

Transportation information provider Inrix has announced a partnership with the UK's Automobile Association (AA) to provide real-time road incident and traffic flow updates to the AA's members.

Inrix's real-time traffic data now powers the traffic news on the AA's website, providing live incident reports, road closures and congestion notices – all of which are also available to AA members through the AA app.

The two companies have joined forces to help drivers avoid traffic congestion, including delays caused by road incidents such as breakdowns, which is especially important as the cold weather draws closer and vehicles are more susceptible to breaking down.

Alongside this news, Inrix data has revealed that since 2010, over half (56 per cent) of all weather related incidents on the road in the UK occurred in the winter months of December, January and February, with 53 per cent of these caused by rain and flooding and over a third because of wind and fallen trees.

By contrast, over the same period, around one in five of weather-related incidents occurred during the autumn months of September, October and November, 18 per cent during June, July and August and just 10 per cent in March, April and May.

The AA's data also suggests the same trend, with its breakdown recovery service reporting an average of over 312,628 cases last December, January and February – 20 per cent more than June, July and August this year (263,655 cases).